CLEVELAND – Tony Zayas, Proforma’s Director of eCommerce Solutions & Marketing Manager, will be a featured speaker at AMPlify, the world’s first and only event addressing the unique challenges associated with customer and employee engagement through Social Media. In a session titled “Power Prospecting Using Social Media,”Zayas will share how Proforma has been able to help its Owners and Sales Reps use a unique, step-by-step process for social prospecting that has generated over 1,000 viable business leads and in excess of $3 million in new business since December 2013.

“It’s an honor to share the success Proforma Owners have had using Social Media to prospect for new clients with other marketing leaders,” said Zayas. “While some people may be very active on Social Media, those efforts don’t always translate to actual sales. At Proforma, our focus from the beginning has been to help our Owners build relationships through Social Media that they can take to the next level and really grow their businesses.”

AMPlify will be held at Bentley University’s Center for Marketing and Technology (CMT) in Boston, Mass. May 13-14, 2015. This event is designed for marketing leaders and managers who drive Social Media marketing efforts within their organization to gain strategic vision and a better understanding of how to drive value through Social Media engagement.

“Social Media is such a powerful tool for increasing your sales, if you know how to use it,” said Greg Muzzillo, Founder of Proforma. “Our goal at Proforma is to not only help Owners gain more sales through Social Media, but also make it an easy process that doesn’t take a lot of time. The program Tony has developed is ideal for Owners in our industry. It gives them quick, easy steps to convert online leads into real sales so they can stay focused on growing their sales without investing a lot of time.”

Zayas, a winner of the 2013 SoMe Impact Awards by Smart Business & SBN Interactive, will explain how he has strategically used the GaggleAMP platform to make it simple for Proforma Owners and Sales Reps to target and engage hot prospects through Social Media. By explaining the mechanics of the program Tony developed for Proforma Owners, he will share how it can be easy to join the social selling revolution with a minimal commitment of time and resources.

“I recently connected with a prospect on LinkedIn that I had been trying to reach for at least six years,” said John Keith, Owner of Proforma Identity Pros in Charlotte, NC and a Proforma Million Dollar Club Member. “I simply used the step-by-step process Tony Zayas recommended for converting leads into prospects through Social Media, and earlier this week she reached out to me and asked if I might be able to assist her with items for a tradeshow in October. This is a significant opportunity to grow a substantial amount of business that had been on my radar, but was previously off limits through traditional sales efforts.” 

To help Proforma Owners implement Social Media strategies into their businesses, Zayas conducts one-on-one phone consultations, presents Social Media sessions at Proforma’s Regional Meetings and annual Convention and conducts a monthly Social Media Mastermind webinar session for Owners and Sales Representatives.