DUSSELDORF, GERMANY--May 10, 2004 -- Kodak Versamark, Inc., a wholly owned subsidiary of Eastman Kodak Company, used the opening day of the world's largest industry trade show, Drupa 2004, to emphasize the power of its award-winning continuous inkjet printing technology. Nachum "Homi" Shamir, president and CEO, Kodak Versamark, Inc., and vice president, Eastman Kodak Company, explained the importance of the emphasis on a technology almost exclusively associated with Kodak Versamark. "We have a rich history of innovation in research and development of continuous inkjet technology and a proven track record in delivering customer-centered solutions," Shamir stated. "Our technology has a 35-year history of unbroken continuous improvement that in so many ways is tailor-made for the printing requirements of the 21st Century. Customer relationship management, affordable color, low production costs, investment protection, reliability, seamless workflows -- these are all integral parts of our product development that begin with our expertise in continuous inkjet technology. "Our company's timeline clearly shows how we have advanced the technology," continued Shamir. "Our first commercial product in the early 70's printed variable data at 400 fpm with a resolution of 100 dpi. Today, our product portfolio includes part- and full-page printers and printing systems for 100% variable data printing in monochrome, spot color and process color with print speeds over 1000 fpm (more than 4000 pages per minute) and resolutions from 120 dpi all the way to 300 x 1200 dpi. And, with our commitment to ongoing research and development, we are focused on advancing the technology to revolutionize the printing industry by being the offset alternative." The types of print jobs running on the show floor demonstrate the versatility of continuous inkjet printing for both commercial and transactional document printers. From printing a personalized mailing on a mailbase to a billing statement with personalized messaging, each application is designed to show the business value of adding personal relevance to a printed piece. Commenting on the applications, Shamir noted that the jobs represent only a sampling of what variable data printing can do and that continuous inkjet technology is being used in thousands of sites around the world and printing billions of pieces each day. Shamir who is hands-on in maintaining a loyal customer base acknowledges their contributions and creative spirit. "We are fortunate to count many loyal and highly creative minds among our customers," Shamir acknowledged. "I am often amazed at what they do with our inkjet technology and always grateful for their encouragement to push the envelope a little further. Our relationships are based on the mutual recognition of the value that our technology offers their businesses." Kodak Versamark is again using this large international show to introduce its latest technology developments. At Drupa 1995, the company demonstrated the feasibility of high-speed, process color printing with continuous inkjet technology and, at Drupa 2000, released the first high-speed, process color printing system, named the business color press. Among the new introductions at this year's show is the KODAK VERSAMARK VX5000e Printing System featuring high speed, high resolution (300 x 1200 dpi) process color printing. As part of Kodak's Commercial Printing Group since early January, the company is also unveiling a new brand identity for its products and exhibit area. Kodak Versamark is exhibiting in Hall5, B24.