Brussels, Belgium – International Paper, the world’s largest paper and packaging company, has announced its intent to add another distributor for its leading flagship paper brand HP Everyday Papers in the UK market. The HP Everyday Papers range is currently stocked and distributed in the UK by paper merchant Antalis, and had also been available through merchant PaperlinX.  

Commenting on the news, International Paper’s Country Manager for the UK and Ireland, Antony Mackie, stated, “We are committed to continue investing in the HP Everyday Papers brand. HP Everyday Papers is successful, and we are maintaining our commercial focus on the range. We want to reassure the market that HP Everyday Papers will continue to be supplied and marketed through a variety of channels. Currently it is stocked and distributed with our full support via our partner Antalis, and we intend to add another distributor, providing the market with the necessary choice and supply coverage to support the brand’s customer base in the short term, and ensuring supply into the future, as we continue to innovate and develop the programme.”

Antony added, “International Paper will continue to work with our HP partners and their customers, ensuring that the HP Everyday Papers range continues to add value to their paper categories. The range and brand has always provided assurances of quality, innovation and performance. The brands selling proposition, together with its marketing and sales support programme, provides a clear point of differentiation, and allows clients to up-sell into higher value and more quality related application areas, moving away from 100% reliance on commodity based paper sales. We have a product for all applications, channels and budgets, and will continue to innovate in these areas.” 

International Paper has the Global Exclusive Agreement to manufacture HP Everyday Papers.  Launched in 1996, the HP Everyday Papers range is manufactured and sold worldwide in over 72 countries and four continents by International Paper, including the USA, Europe, Africa and the Middle East, South America and Asia. The HP Everyday Papers range offered by International Paper in the UK includes; HP Colour Laser Paper for colour printing and copying, HP Printing Paper – a multifunction paper for laser and inkjet printers, copiers and fax, HP Office Paper – a high volume printing and copying paper, and HP Everyday – a multifunction paper for everyday use.

According to leading German market research company, GfK, The HP Everyday Papers range is the fastest growing paper brand in the UK, with sales continuing to grow year-on-year, with the EMEA region being one of the highest for continued sales growth.

All HP Papers are produced with 100% raw material sourced from sustainably managed forests. All the paper brands within the HP Everyday Papers range are also either Forest Stewardship Council® (FSC®) or Programme for the Endorsement of Forest Certification™ (PEFC™) certified, as well as having EU Eco-label accreditation, underlining the range’s high environmental principles and credentials.

The HP Everyday Papers range is the perfect match for use with HP original inks and toners, enabling end users to get the best results out of their printers. What’s more, due to its high quality and performance standards, HP Papers perform right the first time and benefit from the latest innovations available in today’s paper industry. The HP Everyday Papers range was the first among office papers worldwide to carry ColorLok® Technology.

The Everyday Papers range covers all office printing applications and requirement, from single to full colour printing on both laser and inkjet printers and is the perfect match for use with HP original inks and toners, enabling end users to get the best results out of their printers. What’s more, due to its high quality and performance standards, HP Papers perform right the first time and benefit from the latest innovations available in today’s paper industry, providing end users with a reliability they would expect from a market leading brand, and full confidence in the product they are using for their print applications.

A new tear strip technology has also recently been introduced for the HP Everyday Papers product packaging, providing customers and end-users with seamless, easy and quick access to their paper.

In addition, a new, recently launched dedicated HP Everyday Papers website can be viewed at www.hpedp.eu