DRUPA, Düsseldorf, May 6, 2004— XMPie, a leading provider of software for dynamic (one-to-one) publishing today announced the launch of PersonalEffect 1.7at DRUPA, the leading international print and media expo, taking place May 6-19 in Düsseldorf, Germany. In addition, the company is also providing conferences attendees with a rare preview of the forthcoming version 2.0 that incorporates the long-awaited features in the transactional document space. XMPie’s PersonalEffect can be seen at Drupa on the Xerox stand (Hall 13), the EFI stand (Hall 4, stand A33) as well as on the company's own stand (Hall FG, stand 11) in the prestigious Innovation Parc located between Halls 1, 2, 3 and 4). "At DRUPA we are demonstrating our key role as the provider of a workflow solution that streamlines the creative phases of dynamic publishing, cross-media, and multi-lingual campaigns that ties in nicely with the various flavors of production" says Dr. Jacob Aizikowitz, President, and CEO of XMPie."We cover the gamut of production workflows, including “pull,” “push,” and web-enabled distributed campaign execution. XMPie has emerged as a key player in the dynamic publishing software market, particularly with our versions 1.7 and upcoming 2.0. This is proved by our list of customers, together with our appearance at DRUPA with Xerox and EFI.” With the announcement of version PersonalEffect 1.7 and the preview of version 2.0, XMPie introduces new key features including full support for the leading Adobe InDesign CS platform, designer controlled copy fitting for variable text, designer controlled document auto-flow capabilities, and core print production capabilities such as imposition and media selection. This feature set will revolutionize the way people design, plan, and produce data-rich documents (e.g., transactional documents). XMPie Wins the Acclaim of A Place in the DRUPA Innovation Parc New to DRUPA 2004, the Innovation Parc is an area reserved for a select few highly regarded and companies. XMPie is one of only 30 companies, out of more than 1,800 at the show, selected by a jury of industry professionals to exhibit there. The Innovation Parc focuses on unique and innovative solutions for print and media. Exhibitors at Drupa’s Innovation Parc offer leading edge technologies, innovative concepts and the latest developments. Located in the middle of the open-air area between Halls 1, 2, 3 and 4, it is organized in three presentation areas. Visitors can focus on Dynamic Document Parc, Software Innovation Parc, and Picture Parc each of which provides a platform for innovations that go beyond the sphere of printing.