ST. PAUL, MINNESOTA – Printware, the leader in prepress and digital solutions, will present “Short Run Color Profit and Response...the Envelope Please!” during the Enfocus Virtual Safari 2.0 on Wednesday, April 22 at 3 pm Eastern Time. The session will be presented by Tim Murphy, President of Printware LLC and is being offered as one of the free education-packed sessions during the Virtual Safari Conference. Registration is free and may be completed online at http://virtualsafari.enfocus.com. Attendance is accessible anywhere in the world with an Internet connection.

“The impact of inkjet technologies on mailing and envelope printing is an interesting look into higher profits and customer response using real world case studies detailing the latest breakthroughs in inkjet print solutions,” stated Tim Murphy.  “These new technologies brings new revenue opportunities to print shops, making it extremely affordable to produce 4-color envelope jobs and to also capitalize on new short-run direct mail opportunities that give clients great response rates. Using a completely re-envisioned printhead from Memjet and built to deliver production speeds by bringing the fastest inkjet technology of its kind to the market.”

The session will focus on the experiences of Printware iJetColor users with participants learning:

• Customer economic insights on ways envelopes are the most profitable part of their print offering.
• How not to confuse your quality standards with that of your customers.
• State of the inkjet industry – recent developments and status of affordable product inkjet systems.
• The impact of color and its ability to increase client response rates and return on investment. 

The session is recommended for owners of commercial print and mailing operations, business line managers of print production facilities dealing with short run color stationery and pre-press and production professionals responsible for mail and short run color production.

Twenty-nine hour-long expeditions are being offered for all areas of the marketplace.

Enfocus has tapped prominent “gurus” in graphic arts to present at the week-long event, including Dr. Mark Bohan and Julie Shaffer, Vice Presidents at Printing Industries of America, and independent industry consultants and writers including Frank Romano, Richard Romano, Cory Sawatzki, and more.

Participating vendors include experts from MediaBeacon, Hewlett Packard, CHILI Publish, MBO America, Ricoh, Ultimate TechnoGraphics, Tribay, Apago, Pilot Marketing, Printware, Amazing Print Tech, XChange US, Prisco Digital, Amazing Print Tech, All Systems Integration, CrossXColor, Standard Finishing Systems, and Aleyant Systems.

Subjects and solutions that will be covered include industry trends, workflow strategies and implementation techniques, color management solutions, printing technologies, Web-to-Print, finishing solutions, and much more. 

Printware is the only company to feature a session on the impact of inkjet technology on printing. Offering two product lines based on Memjet inkjet technology, Printware is considered an inkjet technology industry expert in the short-run direct mail and label printing markets. Printware’s iJetColor Press family consists of two models; one designed for envelope and direct mail, and another with features specifically for label and packaging applications. The iJetColor Workflow is an integral part of both iJetColor^™ press systems.

The iJetColor Direct Mail Press is a compact, table top, 4-color inkjet press powered by Memjet technology suitable for supporting production paper stocks as heavy as .02 inch/.5 mm on up to 8.5” by 17” substrate for product personalization of:

• Envelopes
• Direct Mail  and Post Cards
• Stationery 
• Invitations and Greeting Cards

The iJetColor Label Press is a compact, table top, 4-color inkjet press suitable for supporting production label stocks for product packaging personalization, variable data barcoding, shelf labels, product labels for retail and industrial applications. The system features:

• Roll-to-roll printing
• Fan fold printing
• Continuous label printing
• Integrated cutter
• 60 feet per minute speed
• Gap mark sensing
• Black mark sensing
• Advanced spot color matching application
• Integrated touch-screen user control system

Printware’s iJetColor Workflow is based on the industry standard production quality Xitron Navigator Harlequin RIP and workflow with specially designed features for use with the iJetColor Press digital press. The iJetColor RIP and Workflow provides users with significant features and benefits including:

• Xitron Navigator Harlequin RIP
• Xitron Navigator Workflow with client application support for both Windows and Mac OS X 
• Control of iJetColor Press 
• Spot color matching application
• Variable data enable workflow for easy personalization and other variable data applications
• Integrated soft proofing viewer at client workstations
• Automated database backup
• Increased optimization for PDFs with transparencies
• Support for the Pantone Plus library

The iJetColor Digital Printer is offered exclusively with a comprehensive package that includes an expert color matching software solution and workflow, industry leading Harlequin RIP technology professional installation, 24/7 support and a no-finger pointing quality guarantee.  

The iJetColor system expands the new revenue opportunities for print shops, making it extremely affordable to produce 4-color jobs and to also capitalize on new application opportunities. The iJetColor Digital Press provides low cost, personalized printed images in print volume as low as one unit.