CLEVELAND, OH – Proforma is excited to announce Bob Lanier as the newest multi-million dollar distributor to join its Member Network. Lanier retired from professional basketball in 1984 and launched Bob Lanier Enterprises, a premium promotional and marketing services business. The company recently joined Proforma to further expand its product and service offerings while also tapping into award-winning Business Development tools.

“We know what it takes to build a winning team and that is why we decided to partner with Proforma,” said Bob Lanier, Owner of Bob Lanier Enterprises. “With Proforma we have access to a wealth of marketing programs, sales tools and major account support unlike any other distributor in our industry. As a part of the Proforma Network it will be much easier to differentiate ourselves in the market.”

Lanier Enterprises specializes in developing and managing premium promotional programs and comprehensive marketing campaigns. With Proforma, Lanier plans to further expand the company’s eCommerce, digital marketing and commercial print offerings. Lanier Enterprises has locations in Milwaukee and Detroit, providing a high energy work environment that encourages creativity, insight, teamwork and enthusiasm for its growing sales team.

“We are honored that Bob and his team recognized the proven tools we have in place at Proforma to help our multi-million dollar Owners continue to achieved significant growth,” said Greg Muzzillo, Founder of Proforma. “Bob Lanier Enterprises was built on hard work and we are proud to be a part of their team to give them the resources to make it easier than ever to achieve their sales goals.”

Lanier, a number one overall draft pick, played 14 NBA seasons and was inducted into the Naismith Memorial Basketball Hall of Fame in 1992. Now, Lanier has a team of four sales representatives in his organization with more than $3 million in annual sales. 

“Proforma leads the industry in the amount of support and services it provides to its Network,” said Lanier. “We are excited that Proforma will give us freedom from back office work so we can focus on growing our business and immediately increasing our sales.”

Proforma is a $500 million industry leader offering each Proforma member a full suite of tools including access to award winning marketing campaigns, a newly enhanced technology platform, financial backing, free credit insurance, the buying clout that increases their profits up to 5% - 15% with a proven vendor network and more.