Kent-based speciality paper and cartonboard supplier, Chapelton, has announced a major rebrand of the company, including a name change, new logo, and the launch of a new website as it gears up for further development in 2015. 

The rebrand will see Chapelton Board Sales Ltd undergo a name change to be known as Chapelton, whilst a new company logo has also been launched to illustrate this.

A new website, detailing the company’s history and background, as well as providing concise product and environmental information has also been launched to coincide with the changes and enhance the redevelopment of the company. 

Commenting on the announcement, Chapelton Board Business Development Director, Neil Skelton, stated, “We (Chapelton) have done this to better represent our position in the market place. Non-board products now account for more than 50% of our sales, together with a push into paper supply and we also supply more specialist products such as cellulose fibre and compostable food trays.” 

Neil added, “We didn’t want to change the name of the company dramatically, after many years of hard work to build the good reputation of Chapelton.”

With a 30-year trading history and operating from a facility in Aylesford, Kent, Chapelton is a privately-owned company with turnover of around £11m. Chapelton employs a team of experienced personnel to deal with its international manufacturing clients, and handle the array of cartonboard, paper and speciality products that it stocks.