Wide format technology pioneer, Roland DG, will be exhibiting at the inaugural Retail Design Expo at Olympia, London from 10th – 11th March, sharing a stand (H1) with leading wide format consumables supplier and partner, Doro Tape UK Ltd.  

Says Rob Goleniowski, Business Manager - Sign & Graphics, Roland DG: “The retail design sector is in a hugely transformative stage, driven in large part by advances in technology right across the industry. With its ability to cost-effectively print on an extraordinary range of textiles and substrates, wide format technology is playing a key role in this transformation, giving designers, architects, retailers, visual merchandisers and shop fitters the power to be as creative, dynamic and innovative as they want to be.   

“However, many visitors to this show will still be unaware of the real potential of wide format technology and the extensive range of additional creative services and customised applications they are able offer their retail clients. As such, the Retail Design Expo is going to give us a prime opportunity to introduce both Roland and Doro Tape to an audience and industry we believe could harness and  maximise all the incredible potential wide format technologies have to offer. We are very excited and pleased to be attending this show and look forward to two great days at Olympia.”

Visitors to the Roland DG/Doro Tape stand will be able to witness first-hand Roland’s VersaCAMM VS-540i in action, producing a wide range of applications for the retail design industry. The VS-540i is one of the latest additions to the VersaCAMM family – the highest selling series of print & cut machines in the world. It is part of a powerful, highly versatile and economical series of print & cut machines, which also includes a 30 and 64 inch models, and it offers a choice of five different ink configurations.

The VersaCAMM VS-i wide format print and cut machines achieve stunning customised results across a wide spectrum of retail and design applications including signs, banners, posters, labels, decals, wallpapers, furnishings and textiles, interior décor, window graphics, POP displays fine art posters, floor graphics, point-of-sale displays and garment decoration.

The VS-i series uses Roland’s latest, award-winning, high-opacity ECO-SOL MAX2 inks, engineered to deliver superb quality graphics with vibrant colours and sharp text and images. Users can also choose Metallic or White inks to add an eye-catching edge and added-value to any end product with Light Black ink improving grey scale gradations, natural skin tones and delivering the sharpest photographic images.

Says James Carpenter, Managing Director of Doro Tape UK Ltd: “I feel this is an exciting opportunity for us to promote our excellent range of decorative and printable films. Doro Tape already has a good foothold in the retail industry with a number of famous high street names using their films for shop design and POS purposes. 

“I am very much looking forward to exhibiting at the Retail Design Expo in partnership with Roland DG, on what is going to be a very colourful stand. There is no doubt that this will open many more eyes in retail design sector to the huge possibilities of using printable and decorative films in conjunction with the Roland VersaCAMM VS-i print & cut machine.”