5 fifteen, a leading UK software company supplying publishers throughout the world, today announced the purchase of its ad booking and processing software, ad DEPOT, by Hearst Advertising Worldwide (HAW). HAW offers advertisers and clients direct, centralised and simplified access to an expanded and exclusive international portfolio of 335 magazines, 188 websites, radio and TV channels owned by Hearst and its partners.

Designed and produced specifically for the publishing industry, ad DEPOT is an integrated cloud solution for advertising sales, order processing and billing.

"Our need for a HUB based solution and the ability to support operations in Italy, Switzerland, Germany, Spain and elsewhere creates a unique dynamic with specific workflow processes," states Robert Schoenmaker, Managing Director Hearst HAW. "Of all the systems we reviewed, ad DEPOT most closely meets our requirements and 5 fifteen clearly demonstrated they understood our unique and complex requirements. We were impressed with the depth of functionality available, and also by 5 fifteen's personal, professional service and commitment to deliver."

The ad DEPOT system will handle display advertising bookings for both print and online media. The software enables users to track and sell advertising directly and on behalf of representatives, as well as manage billing, contracts, marketing and salesforce automation, providing true end-to-end control of advertising sales, production and delivery processes.

Specific enhancements for HAW include the ability to define the commercial relationship not just with third-party publishers but also other sales companies and agents. ad DEPOT will control the full financial scope of every booking in the system, also managing the integration with both accounts receivable and payable. Flexible workflow management accommodates differing relationships between sales reps, publishers and even other hubs.

Phil Pavier, Business Development Manager, 5 fifteen, comments, “We have been working with the selection team at HAW to deliver a solution that includes significant enhancements in a fast-track timescale and at low cost. We are delighted to have been awarded this important contract and are proud to be part of Hearst Magazines’ exciting vision for the future.”

Implementation at Hearst Advertising Worldwide begins immediately.