If you are a professional for whom managing color matters (in design, branding, photography, print production, videography, and multimedia publishing), the Color Conference is an event you can’t afford to miss. The conference features inspiring keynote speakers and break out tracks focusing on real world color issues impacting creative and production professionals, color management standards geeks, and brand managers. Attendees can come a day early to attend one of the half or full day “Intensive”, courses, with sessions on packaging design, video color grading, or a 101 color management course that will get even a complete novice up to speed on color concepts before the conference proper. 

CTO Gerardo Cerros and Dr. Pierre Alain Brugger will be speaking about 'Paper is a color too!' onMonday 8th December at 4:20pm 

In this insightful session, Cerros and Brugger explain how paper is considered the “fifth” color for print production, and describe paper-related issues that can have a significant impact on a printed product, including substrate optical brighteners (OBA), which give paper a blue look and can cause problems like metamerism.

Cerros says, “For many designers, paper is a critical design element and often a key part of a design. As we well know from our collective experience with customers, it can also have a huge impact on the final outcome of a printed piece.

Get your tickets here 

http://cmc.printing.org/register/