Salt Lake City-based Target Labels and Packaging, a fully integrated label and flexible packaging converter, is expanding its digital printing offering with an HP Indigo 20000 Digital Press. The press will help the company deliver faster turnaround times, versioning with variable data and cost-effective short runs for seasonal labels and packaging.  

Founded in 2006, Target Labels and Packaging installed its first HP Indigo digital press in 2007, recognizing that digital print would be a key differentiator. With the new 30-inch format HP Indigo 20000 Digital Press, Target Labels & Packaging will be able to produce pressure-sensitive labels, shrink sleeves and the vast majority of flexible packaging applications, including those not previously addressable with digital printing technology because of size limitations.

“Our company offers brands a unique and innovative approach to packaging using a combination of digital and flexographic services,” said Joshua Jenks, president, Target Labels and Packaging. “The larger-format HP Indigo 20000 Digital Press gives us an edge because its print quality matches our flexographic technology, it enables us to offer customers more complex application options in shorter run lengths and it is compatible with our existing conventional finishing equipment.”  

The HP Indigo 20000 Digital Press, which recently won Printing Industries of America’s 2014 InterTech Technology Award, will work seamlessly with Target Labels and Packaging’s existing 60-inch laminator and converting equipment, enhancing the company’s ability to serve its clients.