Making the big switch from newspaper printing to commercial printing can be a tricky one. But if traditional newspaper printers find the right partner and the right technological support, the transition can be a lot smoother. Huashang Digital Information Corporation Ltd., a leading Chinese newspaper & commercial printer with headquarters based in Xi’an, Western China, is clearly on the right track after turning to Manroland Sheetfed technology to serve the needs of a lucrative commercial printing market.

Huashang Digital ordered a ROLAND 700 HiPrint 4-color for its Changchun branch, less than 6 months after  installing a ROLAND 700 HiPrint 4-color at its Chongqing branch. That is solid proof of the machines’ impressive performance, efficiency and reliability.

Mr. Tang Zhongfa, Assistant to the General Manager of the company, said his company was happy “to establish a good partnership with Manroland Sheetfed which has such a long history and a remarkable reputation in the printing industry.’’

A subsidiary of Huashang Media Group, Huashang Digital specialised in newspaper printing for a number of business sectors as well as hundreds of other domestic newspapers such as Hua Shang Bao, Chongqing Times and Xin Wen Hua Bao etc. However, in recent years, with a decline in readership and circulation, a shift in business strategy and outlook was required. Newspaper printers began to explore business opportunities in packaging printing and commercial printing. Huashang Digital took this course.

Huashang Digital has has restructuring its business in recent years, along with a series of planned equipment upgrades to help the company become more competitive. One factor that convinced Huashang Digital to puchase another ROLAND press was the outstanding pre-sales and after-sales service received.

Mr Tang cited the other factors in their decision premium print quality, flexibility in handling a wide range of substrates, quick job change and cost efficiency. “We ultimately chose the ROLAND 700 HiPrint for our Chongqing and Changchun branches because of the increasing demands in the commercial printing market in these two cities’’ Tang said.

“The ROLAND 700 HiPrint more than met our high expectations in our Chongqing branch; with its premium print quality and accurate and consistent color. For high-end commercial printing, print performance has received praises and recognition from our customers. The ROLAND 700 HiPrint is particularly suited to high-quality print products and many of our customers come to us simply because of that.’’

There is no doubt the two ROLAND 700's have helped smooth the transition from a newspaper printer to a comprehensive commercial printer with great results; the company is now going full speed ahead with its business plans.