Pringraf roared to victory at this year’s Lions’ Lair competition, which took place at Packaging Innovations and Luxury Packaging London on Wednesday 1 October. The company was one of three brave exhibitors who pitched their most innovative product to a panel of fierce packaging experts.

The panel of Lions (judges) included: Duncan Castle, Technical and Packaging Manager at Tesco; Paul Jenkins, Managing Director at The PackHub; Chris May, Packaging Manager at John Lewis Partnership; and Neil Pedliham, Design Manager at Superdrug.

Italian cardboard packaging company Pringraf was the second competitor to enter the Lair, pitching its pioneering product, Packly. Its new service, Packly, is aimed at simplifying the lives of packaging designers, brand owners and printing companies, by making it possible to create die-cut templates and order short runs of packaging as well prototypes or mock-ups comparable to the industrial standards, all from a web platform.

On winning the Lions’ Lair accolade, Giuseppe Prioriello, CEO and Co-Founder of Packly commented: “We are so happy to have won this year’s Lions’ Lair. It is validation for us that there is a problem in the market, which we can solve. It shows that we are making life easier for the designers, packaging professionals and marketers that need a structural packaging design and have it printed in short run”

The two other companies who took part in the competition were Airpack Systems and Reproflex3.

Reproflex3 pitched Packlinc, an app that allows users to scan hidden codes within graphics and then link back to the chosen URL. The app controls the URL destination whilst learning about consumers in real time with Packlinc’s analytics system.

Airpack Systems were last to enter the Lair with its new six and twelve inflatable bottle beer packs, specifically designed to be quick and easy to use, and offering maximum protection during travel and 100% recyclable.

The Lions’ Lair formed part of the highly anticipated showfloor entertainment that took place at this year’s Packaging Innovations and Luxury Packaging London exhibition. The show, once again grew in size, attracting record-breaking numbers of visitors and exhibitors, with major names such as Marks and Spencer, Kimberly-Clark, Tesco, Kingfisher Group and Taylors of Harrogate speaking as part of the learnShops seminar programme.