ROCHESTER, N.Y. – Steven Overman today joins Kodak as Chief Marketing Officer and Senior Vice President, Corporate Marketing. He reports to Kodak Chief Executive Officer Jeff Clarke and is a member of the company’s Executive Council.

Overman, 46, is responsible for leading a global, company-wide renewal of the Kodak brand to increase its power, relevance and value. He will lead the strategic development and coordination of Kodak‘s brand identity; global marketing programs and activities; and communication of Kodak’s vision, strategy and progress in an integrated way to all of the company’s stakeholders.

“Kodak has a big brand, and we need a creative thinker to unlock its power and lead our marketing efforts. Throughout his career across a number of leading technology companies and marketing firms, Steven has been exceptionally successful in driving brand transformation and innovative marketing,” said Jeff Clarke.

“It is an honor to join Kodak as CMO. It is a once-in-a-generation opportunity to breathe new life into an iconic brand that has played such a significant role in so many lives. The heritage is humbling,” Overman said. “Kodak has a long and deep history of contributing to humanity and the environment, and I am proud to become a part of the next chapter of the Kodak story.”

Overman is the author of the forthcoming book, The Conscience Economy, How a Mass Movement for Good Is Great for Business (Bibliomotion, 2014), which is set for publication next month.

He is the founder of Match & Candle, a consultancy supporting startups and marketing service agencies with brand strategy development. He is a frequent public speaker and has often lectured at the Judge Business School at Cambridge University.

Overman previously served as vice president and global head of brand strategy and marketing creation for Nokia. Prior to that, he held several different leadership roles in technology companies and marketing services agencies. In those roles, his responsibilities included corporate brand strategy and execution, product and service innovation, corporate strategic initiatives, product launches and sales development. He was among the first employees at Wired.

Early in his career, Overman was a multimedia artist whose photographic and motion picture work was exhibited at leading international galleries. He also was the director’s assistant for the 1993 Academy Award-winning film Philadelphia, supporting all aspects of the film’s creative development and production.

He is a graduate of the Rhode Island School of Design.