MacDermid ColorSpan, Inc., an innovator and leader in the wide-format color inkjet printer market, introduces a flatbed / roll-fed hybrid, piezo-electric solvent inkjet printer, the DisplayMaker 72SR. Developed as an extension to the highly acclaimed DisplayMaker 72s "Gator," the printer offers the ability to print on rigid sheets or flexible roll stock up to 73" wide. Designed around sixteen (16) 600-dpi Micro-Quad piezoelectric printheads, the 72SR delivers true 600 x 600-dpi quality at print speeds up to 400 square feet / hour. The DisplayMaker 72s was shown for the first time at the ISA International Sign Expo in Orlando, April 15, 2004 and is available for immediate delivery. Bruce Butler, director of marketing, stated, "At less than half the price of other flatbed solvent printers, the DisplayMaker 72SR sets a new standard for flatbed printing performance and value, combining production speed with award-winning quality, ease-of-use and low cost of operation." Butler went on to say, "Printing directly on rigid boards for POP displays and other signs saves considerable labor and material expenses compared to other transfer or mounting techniques." When configured for printing rigid materials, two 36-inch (91 cm) x 75-inch (190 cm) roller tables are attached to the front and rear of the printer to accommodate sheets up to 60-inch (152 cm) in length. Optionally, two additional tables can be added for sheets up to 120-inch (305 cm). The tables can easily be removed for printing of roll-to-roll of flexible media.