Detroit, Michigan - Participants in the free event taking place at the Time Life Building will get on track with industry trends as well as the latest in technology, helping them to master the challenges publishers and marketers are facing. Leveraging the lessons from the Xperience, the attendees can draw out a roadmap for the future on how to further build their brands. The conference is also a great opportunity to network with peers and to learn about WoodWing solutions for multi-channel publishing and digital asset management. Visitors have also the opportunity to schedule personal meetings with WoodWing executives.

In addition to WoodWing CEO Roel-Jan Mouw and Dennis van Nooij, Vice President Products at WoodWing, the preliminary lineup includes Mr. Magazine™ - Dr. Samir Husni and Joe Zeff, Vice President and Executive Creative Director of ScrollMotion. Husni will give the inspiring and entertaining presentation “Free yourself from the platform, Xperience your audience outside the cocoon,” which was very well received in Lisbon. Zeff, a thought leader in digital publishing, will explain what publishers can learn from businesses, and vice versa.

“When it comes to the further development of their business models and communication strategies, publishers and brands alike are facing major challenges,” said Shawn Duffy, Managing Director WoodWing The Americas. “Publishers have to find new ways to monetize their content, to improve efficiency and to create new business opportunities. Brands need to implement strategies to reach their target audiences through a variety of channels and corresponding to the point of contact. With the Xperience, we’re looking to support them to make the right decisions and to help them avoid common pitfalls. At the same time, it’s an unparalleled opportunity to meet peers and share experiences and information.”

The Xperience is WoodWing´s biennial event for publishing and marketing professionals interested in multi-channel publishing, content marketing and digital asset management. For the first time, WoodWing is offering a regional offshoot of the main event, enabling publishers and marketers to benefit from selected content in their region.