Rocky Hill, CT - Park Printing, Inc., located in Minneapolis, MN is now in the process of implementing The VeraCore Fulfillment Solution from VeraCore Software Solutions, Inc. to facilitate the expansion of their fulfillment business.

Park Printing, one of the twin cities premier graphic communications providers, offers a wide range of services that include offset and digital printing, large format, fulfillment and kitting. In recent years, fulfillment has become an increasingly important revenue center and a key driver of growth across all of the firm’s business segments.

Witnessing the impact that fulfillment played in strengthening relationships with clients, the firm’s management team began searching for a “best in class” fulfillment software solution that would enable them to build on the success they had achieved, improve accuracy, increase process efficiency and provide greater transparency to the clients they serviced.

After an exhaustive process of identifying and vetting potential technology partners, Park Printing concluded that VeraCore’s fulfillment software was best suited to the needs of both existing clients and the companies that they were targeting.  VeraCore’s “rules engine” will enable them to automate order processing, while the VeraCore’s support for barcode technology will ensure accuracy and efficiency in their warehouse. In addition, VeraCore’s suite of on-line reports and dashboards will provide clients with instant access to the information that they need to support their business decisions.

Tim Koloski, President of Park Printing commented on their decision. ”Ultimately it came down to determining which system would enable us to provide the most value to our clients. Most of our clients view us as an extension of their business. They count on us to provide true solutions to their very real business problems. VeraCore’s depth will enable us to take on even their biggest fulfillment challenges.”

In addition to traditional pick and pack fulfillment, Park Printing’s plans for growth include expanding their footprint in the retail POP arena, assisting clients with the management of large campaigns in which in-store materials such as signage and retail POP materials are rolled out to national chains. Managing such campaigns is challenging. The materials shipped to a given store may vary based on factors such as store layout and market, and shipments have to be timed carefully to ensure each store in a national chain receives the new materials at the same time.  VeraCore’s Store Profiling system will enable them to plan for, and efficiently execute their clients’ retail POP campaigns.  

Denise Lunden, President of VeraCore Software Solutions, commented on the Park Printing implementation, “We are so pleased to be working with Park Printing. They are an industry leader that’s made providing value to clients their top priority. With VeraCore in place, they are sure to deliver.”