Free WhatTheyThink webinar, sponsored by Xerox, featured innovative application of digital print technologies

Lexington, Kentucky USA - WhatTheyThink today reported that more than 300 industry professionals registered to attend a free printing industry educational webinar, Digital Printing: Still Innovative After All These Years. The session was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured two experienced digital printing professionals who shared how they use digital printing technologies in innovative ways to grow their own businesses and those of their customers. The session was held on Wednesday, June 11th, 2014.  

Access to the free archive of this event is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“This topic generated a great deal of interest and our panelists did not disappoint,” said Sherburne. “We had a great discussion about how they are using digital printing today—and planning to use it in the future—to keep their offerings fresh and continue to provide innovation and value to customers.” 

Sherburne was joined by representatives from two companies with different backgrounds and stories to tell:

Mark Serbin, President, Serbin Print Marketing & Publishing in Sarasota, Florida. Serbin is a Print Marketing and Publishing firm specializing in Personalized Direct Mail, Business Development, Fundraising Appeals and Member Recruitment & Retention Campaigns. From Concept to Mail Box Offset or Digital we offer the services you need for all your direct mail and collateral marketing materials.

Waleed Ashoo, President/CEO, Lithexcel. LithExcel Communication Services provides personalized marketing solutions for customers in higher education, gaming, and a broad range of other industries. Based in Albuquerque, New Mexico, the privately-held company generates about $6 million in annual revenues.

“The level of engagement of the audience is reflected in the number of questions we get doing these sessions,” said Eric Vessels, President of WhatTheyThink. “With that as a metric, we had an engaged audience who learned some new tips and tricks for their businesses. We appreciate the generosity of Xerox Corporation in sponsoring this important industry event, making it available to our viewers at no charge.

About Xerox

Since the invention of Xerography more than 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.