Heidelberger Druckmaschinen AG (Heidelberg) is pleased with its showing at the ExpoPrint 2014 industry trade show that has just taken place in the Brazilian city of Sao Paulo. "The show over the past few days have met our expectations," says Harald Weimer, Member of the Management Board responsible for Sales and Services at Heidelberg. "Overall, we sense a greater willingness to invest throughout the region," he adds. Heidelberg also welcomed significantly more visitors to its trade show booth than four years ago. 

The key factors in the investment decisions made were greater flexibility in processing print orders and enhanced productivity thanks to more efficient equipment and integrated workflows. The company's offset and digital portfolios were of equal interest to visitors at the Heidelberg booth.The orders placed for Prinect, services, and consumables underline Latin American printers' eagerness to improve process integration and boost their overall performance. 

Trade show presentation geared to industry megatrends 
Over the seven days of the show, the Heidelberg "Discover HEI" presentation included a wide variety of offset and digital printing systems, the Prinect print shop workflow, Saphira consumables, and a comprehensive range of services. This was the company's response to the key requirements in the print media industry - high productivity for applications in commercial, packaging, and label printing, excellent flexibility when printing short and/or variable runs, combining offset and digital printing to best effect, enhanced efficiency through process integration, solutions for web-to-print applications, and green printing that also conserves resources. 

"ExpoPrint has demonstrated its position as the most important industry trade show in Latin America. It has met the company's expectations", concludes Weimer.