Usage Rights Task Force recommendations to be shared 
in instructive 1-day event, October 30, 2014, in NYC

Alexandria, Virginia - As a result of globalization and the proliferation of new media delivery channels, publishers are struggling to gain control of their right to use and reuse content. In response, IDEAlliance® launched a Task Force focused on Usage Rights in the spring of 2014. The recommendations resulting from this effort are being shared for the first time at an instructive 1-day workshop: Usage Rights Workflow & DAM Implementation,October 30, 2014, to be held at the Convene Conference Center in New York, NY.

In addition to instruction on the future of usage rights, attendees will explore strategies for integrating rights into production workflows and implementing rights management in a digital asset management (DAM) system. “Understanding and gaining control over the issues of rights management is a key objective for publishers today, due to the extreme risks of non-compliance,” remarked Dianne Kennedy, IDEAlliance Vice President of Media and Emerging Technologies and IDEAlliance IDEAdvisor. “This workshop offers an opportunity for publishers to participate in small group discussions that focus on their pressing requirements in managing usage rights and to brainstorm with their peers about possible solutions.”

In addition to peer group discussions with industry leaders, recommendations for managing contracts, tracking rights with metadata, implementing rights workflows, and integrating digital asset management systems to support rights management, will be shared by panelists from the IDEAlliance Usage Rights Task Force. The Usage Rights Task Force includes representatives from American Media Corporation, Hearst Corporation, Highlights Magazine, Meredith, National Geographic, Reader’s Digest Publications, Rodale, TEN: The Enthusiast Network, and Time, Inc. Concluding the 1-day event, a town hall-type discussion will provide an opportunity for all to brainstorm with peers about next steps for industry action. Details and registration HERE or by emailing Dianne Kennedy.