LOD, Israel, April 15 -- NUR Macroprinters a leading supplier of wide-format inkjet production printing systems for the out-of-home advertising market, today previewed a revolutionary new superwide printing technology in its booth #1058 at the International Sign Expo, (ISA), April 15 - 17 in Orlando, Florida. The technology incorporates UV-curable inks, the prototype machine boasts a unique combination of speed, quality and flexibility, characteristics that position it far ahead of any wide-format or superwide inkjet production printer on the market today. The machine's use of UV-curable inks makes it environmentally friendly and cost-effective. The UV inks eliminate the need for solvent emission equipment or special permits. In addition, the machine does not require expensive, specially coated substrates for good ink adhesion. It will print on a wide variety of substrates which ensure low operating costs and allows users to explore new printing applications on specialty media. The new machine is capable of printing both 8-color photo-realistic graphics for close-up viewing at up to 720 dpi, as well as 16-foot superwide prints for billboards at super-fast speeds -- 360 dpi at up to 1,900 sq. ft. per hour -- making it both productive and exceptionally versatile. A multi-roll printing capability will further increase productivity. "With its speed, quality, environmental friendliness and ability to print on virtually any media, this new superwide printer has the potential to revolutionize the wide-format and superwide printing marketplace," said David Amir, president and CEO of NUR Macroprinters Ltd. "It's a clear demonstration of NUR Macroprinters' continued technological leadership, especially in superwide printing where we have long held a position of pre-eminence." The superwide printer is scheduled to complete beta testing later this year with commercial shipping planned to commence early in the fourth quarter of this year.