PALO ALTO, Calif. – HP today announced that Spire has installed an HP T200 Color Inkjet Web Press and an HP Indigo 7600 Digital Press, to help address increased customer demand for high-quality, on-demand variable data output.

Offering printing and mailing solutions to its global client roster, Spire specializes in consistently meeting brand requirements as well as making data-driven mailings more targeted and efficient. The Boston-based company’s recent 35 percent growth has brought new opportunities to expand its high quality print-on-demand offering and high-volume benefit statement services.

With the combination of new HP digital presses, Spire can reliably deliver same-day marketing collateral with excellent color fidelity as well as fully personalized output at high volumes.

“We are intensely focused on meeting our customers’ needs, from exacting color and image requirements to complex, customized technical printing,” said Rick Dyer, president, Spire. “The HP T200 and HP Indigo 7600 presses are an ideal fit, helping us meet and exceed our customers’ expectations for quality, content and turnaround time.”

Printing up to 20.5-in wide at 200 feet/min in color and 400 feet/min in mono, the HP T200 has already enabled Spire to take on a job producing 1.2 million completely personalized benefits statements, each up to 32 pages long. The press’ full variable color printing with the productivity of a single-color printing system made the HP T200 the only technology on the market that completely fit Spire’s client’s needs.

The HP Indigo 7600 Digital Press offers true offset-quality digital production and is the fastest 13 x 19 inch format digital sheetfed press in the market.⁽¹⁾ The press enables Spire to participate in the Sotheby’s Imprint Premier Platform Affiliate program, a global printing network that requires use of HP Indigo technology for digital printing to ensure a consistent process backed by the proven quality and consistent color matching of HP Indigo.

More information about the HP Inkjet Web Press portfolio is available at www.hp.com/go/inkjetwebpress. More information on the HP Indigo Digital Press portfolio is available at www.hp.com/go/indigo. Additional information can be found on YouTube atwww.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed,www.twitter.com/hpgraphicarts.