April 8, 2004 -- The Print Media Academy of Heidelberg is offering a series of English-language seminars for drupa 2004. The sound expertise contained in these seminars has been specially tailored to the international print media industry and participants will have the opportunity to develop their skills in selected areas of day-to-day business operations. Experienced and independent experts will work with participants to devise practical solutions that will improve business results significantly. The seminars are geared to both users and decision-makers from the print media industry. The one-day seminars all take place in the Print Media Academy in Heidelberg and cost between Euro 450 and 500 plus VAT. A special package price is available if you book all three Customer Relationship Management seminars. The following seminars are on offer: Customer Relationship Management: Winning New Customers Geared to everyone who is in fierce competition to win customers. Participants receive key information on successful strategies for systematic customer acquisition - from the first contact to the first order. Date: June 17, 2004 Customer Relationship Management: Nurturing Customers Ernesto Laraia explains how to maintain customer loyalty at high levels. Participants strengthen their communication skills so as to maintain and improve on their existing customer relationships. Date: June 18, 2004 Customer Relationship Management: Regaining Customers It is ten times more expensive to win a new customer than to retain an existing one. This seminar therefore teaches participants how to recognize possible customer dissatisfaction early on and how to react professionally to complaints. Participants find out how to "win round" disappointed customers and how to retain them. Date: June 19, 2004 Process Standardization for Offset Printing/ISO 12647 Jan-Peter Homann uses practical examples to explain the meaning of standardization in prepress and press. He also highlights the correlation between color management, calibration and customer communication. Date: July 1, 2004 In PDF - Tips, Tricks and Tools, Stephan Jaeggi guarantees that even experts in the subject will learn something new. Each participant receives a CD-ROM with tools specially developed for the seminar to ensure professional processing of files and workflows. Date: July 8, 2004 Color Management in a PDF Workflow reveals new solutions for reliable high-quality color. Course presenters Dieter Dolezal and Florian Suessl give practical examples of which tools are needed and how an efficient workflow can be created. Date: July 29, 2004 Full information on the seminars is available from www.print-media-academy.com.