TPSi Selects locr Maps to Create a Successful Direct Mail Campaign

Thursday, May 22, 2014

Press release from the issuing company

Personalized maps help drive a 24% response rate

Braunschweig, Germany - locr, (maps.locr.com) the world’s leading provider of personalized maps and geolocation services, today announced that TPSi, a marketing services firm based in Tulsa, Oklahoma, USA, has licensed personalized maps from locr. TPSi included these maps in a successful direct mail campaign for a chain of restaurants. This direct mail campaign generated a positive response rate and supported the development of TPSI’s role as a marketing service provider focused on client success.

TPSi is a successful example of the evolution of a marketing service provider. The Tulsa, OK based company provides a wide range of services, including laser print, digital print, digital archive, eStatement and presort mailing services. TPSI also offers web-to-print and variable data publishing. TPSi listens to customers, anticipates their needs and expands or adopts services accordingly – leading to deeper customer loyalty and sustained growth.

This business philosophy is evident in a project they created for their client, McNellie’s restaurant chain. McNellie’s wanted to build a loyal customer following around a new restaurant location. TPSi successfully solved that problem by creating a direct marketing campaign for McNellie’s. Using a creative direct-mail folded postcard, the late December campaign included a “happy holidays” message and a generous $10 gift card.

To help people find the restaurant, TPSi turned to locr maps. Working with locr, TPSi included a personalized map on each of the 2,500 direct mail pieces. To create the maps, TPSi simply provided the mailing list addresses to locr, the company generated the maps and sent them back to TPSi as JPGs.

The campaign generated a 24% response rate that far exceeded all expectations. In addition McNellie’s experienced an increase in business and cemented a new local customer base.

Roger Albert, Senior Account Executive at TPSi, worked on the McNellie’s campaign. He noted, “When we created this campaign, we knew if people visited the restaurant, they would likely become loyal customers. We achieved that goal by adopting locr’s “driveway-to-parking lot” variable maps as a central design element. Directions to the restaurant and a strong personalized element in our direct mail marketing campaign created the highest response rate we have seen in 35 years of operations.”

Randy Hardy, locr’s US Business Development Manager notes, “Marketing service providers are always in search of the right solution to meet their client’s needs. The good news is that they don’t always have to adopt new technology or hire new people to meet that need. Sometimes, all they need it is to find the right partner. That’s what locr maps is all about - partnering with our customers to give them personalized elements they can use to increase response rates and better meet the needs of their clients.