FREMONT, Calif. - EFI™, a world leader in customer-focused digital printing innovation, has hired veteran software executive Gabriel ("Gaby") Matsliach to be general manager and senior vice president of EFI Productivity Software.

Matsliach started in his new job on May 20. Prior to joining EFI, he was with telecommunications software provider Comverse, serving as chief product officer and prior to that as president of global products and operations and as general manager of Comverse's business support systems product line. Matsliach has bachelor's, master's and Ph.D. degrees in computer science from Technion - Israel Institute of Technology.

At EFI, Matsliach has assumed leadership of a Productivity Software business that has achieved 103% revenue growth over the last three years. At $118 million in sales in 2013, EFI Productivity Software is the printing industry's leading provider of business process automation software, with most of the world's top printing companies using EFI's MIS/ERP, web-to-print and eCommerce products. Matsliach is bringing his considerable technology development and marketing experience to an executive position left open earlier this year after veteran EFI executive Marc Olin's promotion to chief operating officer.

"We are very excited to have Gaby join the EFI team. His significant experience in software promises to bring some great new ideas to our team and help continue the rapid growth of the Productivity Software business unit as we help more and more small to large businesses around the world become more efficient and competitive," said Olin.

"EFI has a phenomenal track record as an industry leader and as a savvy innovator, and its Productivity Software offering provides real, tangible advantages for print business profitability," said Matsliach. "This is an exciting time for printing companies using our data-driven management tools to drive business growth, and I look forward to advancing EFI's offerings and helping even more customers around the globe take full advantage of the innovations we are developing."