ad DEPOT provides cloud solution for integrated advertising

5 fifteen, a leading UK software company supplying publishers throughout the world, today announced the purchase of its ad booking and processing software,

ad DEPOT, by the London Review of Books (LRB). The LRB is a British magazine of reviews and essays with the largest circulation of any literary magazine in Europe. 

“I’m very excited by the possibilities that ad DEPOT affords us,” states Margot Broderick, Associate Publisher, LRB. “We were impressed with its rich functionality and the fact that being cloud based, everyone in our New York and London offices will be able to access pertinent information immediately. 5 fifteen clearly understand our business.”

The ad DEPOT system handles display and classified advertising bookings for both print and online media. The software enables users to track and sell advertising as well as manage billing, contracts, layouts, marketing and salesforce automation, providing true end-to-end control of advertising sales, production and delivery processes.

The growth of the London Review of Books as a literary force over the last four decades has been the result of an unswerving commitment to the art of the long form essay. The magazine defies market trends in the literary sector with extensive advertising across its print and digital platforms.

Merv Griffin, Sales Director, 5 fifteen Ltd, comments, “The selection team at LRB has been very thorough in its analysis, setting vendors very high performance standards. We are delighted to have been awarded this major contract and are proud to be associated with LRB’s exciting vision.”

Designed and produced specifically for the publishing industry, ad DEPOT is an integrated cloud solution for advertising sales, order processing and billing. ad DEPOT eliminates tedium, improves communication, adds speed and ensures accuracy. Implementation at LRB begins immediately.