Publishing and marketing pros from all over the world will meet at the WoodWing Xperience in Lisbon to learn from industry thought leaders and peers.

Zaandam, The Netherlands – When it comes to the further development of their business models and communication strategies, publishers and brands alike are facing major challenges. Publishers must find new ways to monetize their content, to increase efficiency and to create new business opportunities. Brands need to implement strategies to reach their target audiences via a variety of channels corresponding to the point of contact. Both publishers and brands also have the need to manage their fast-growing file collections in the context of their publishing and communications activities.

“These are challenging times for publishers and marketers,” said Roel-Jan Mouw, CEO of WoodWing Software. “With the Xperience, we aim to support them to make the right decisions and to help them avoid common pitfalls. Attendees will gain insights into what works and what doesn't, and learn about the best business practices for their industry. At the same time, it’s an unparalleled opportunity to meet peers and exchange experiences.”

Industry thought leaders giving keynotes
In addition to WoodWing CEO Roel-Jan Mouw, well-known industry thought leaders will give keynotes. Mashable CTO Robyn Peterson will speak about "The Next Evolution of Publishing – How to Make Money with Digital.”Mashable, with 34 million monthly unique visitors and 14 million social media followers, has become one of the most engaged digital networks in the world.

Samir Husni, Mr. Magazine™, will explain, why it´s important to “free yourself from the platform, and to experience your audience outside the cocoon.” Dr. Husni, dubbed by The Chicago Tribune as “the planet’s leading expert on new magazines,” engages in media consulting and research for the magazine and publishing industries. 

Latest news and in-depth information
In a wide range of breakout sessions, representatives of WoodWing customers will share their expertise and best practices. A selection of the program:
– The Danish communications agency Datagraf will explain how its team benefits from the combined environment of Woodwing´s multi-channel publishing system Enterprise and digital asset management solution Elvis DAM, and how its customers are closely involved in the workflow. 
– The Yaffa Publishing Group from Australia will report about its experiences in implementing a multi-channel publishing environment. 
– Bonnier Media Deutschland will share how Elvis DAM helps it in the process of book publishing.
– Impresa, the largest media group in Portugal, will share its experience with Enterprise in the production processes of its weekly newspaper Expresso, for its extensive portfolio of magazines and various digital offerings. 

As part of the afternoon sessions, representatives of Adobe Systems will be providing the latest information on monetization via tablets and mobile devices. The WoodWing team will reveal the future of both WoodWing Enterprise and Elvis DAM, explain multi-channel publishing concepts and cover topics such as the importance of analytics and workflow automation.

Technology presentations cover IT aspects, including the integration of WoodWing´s solutions with third-party applications, server clustering for great scalability, and the appraised customization and optimization possibilities of WoodWing products.

A surprise event at the first day and a cocktail reception on the second day provide additional opportunities to network with peers.