KETTERING, UK - Graphic Station signed on the dotted line to buy the first Mimaki JFX200-2513 in Europe within minutes of the machine going on display at Sign and Digital UK 2014.

Paul Fox, director of Romford-based Graphic Station, arrived at the NEC in Birmingham before the doors opened in order to buy the brand new Mimaki LED UV machine from exhibitor i-Sub Digital.

Director at i-Sub Digital, Emma Plant, had been working with Graphic Station ahead of the show to find the perfect flat-bed printer to join its existing roll-to-roll Mimaki JV33 printer and accompanying cutting system. The new Mimaki JFX200 ticked all the boxes so Fox agreed to wait until the system's European launch this April, seeing it for the first time at Sign and Digital UK.

Paul Fox from Graphic Station and i-Sub Digital's Emma Plant shake on the deal at Sign and Digital UK

The Mimaki JFX200-2513 2.4m x 1.2m LED UV flatbed printer offers white, clear and primer ink options plus CMYK, producing vibrant, high-quality output at speeds of up to 25sqm/hr – yet at a distinctly affordable price point.

Thanks to its ability to print onto a vast range of media up to 50mm thick, Graphic Station is now looking beyond its standard signage, hoardings and high-quality photographic work towards the home décor market: printed wall tiles, wood, kitchen splash backs and skirting boards for kids' bedrooms are all in their sights.

"I'm still buzzing after yesterday's show," said Paul Fox the day after the Mimaki purchase. "Emma was fantastic all the way through – she genuinely listened to what we needed – and we were thoroughly looked after by i-Sub Digital.

"It's an exciting machine and we're really looking forward to trying different things on it. Being able to offer niche, bespoke work that's a little bit different means greater profits and will help us as we grow our business."

Emma Plant from i-Sub Digital comments: "The new Mimaki JFX200 is a perfect solution for the UK and Ireland market and we're really pleased to provide Graphic Station with the first one in Europe.

"Paul and his team produce photographic-quality output and the new Mimaki will meet that demand and more, allowing Graphic Station to diversify into some really interesting markets."

I-Sub Digital and its sister company i-Sub Ltd gave a flavour of its extensive product line at Sign and Digital UK with a showcase of wide-format, textile and packaging printing equipment, with a further selection on display on the stand of exclusive Mimaki UK&I distributor Hybrid Services across the aisle.

Paul Fox adds: "We were impressed by all the Mimaki machines on show at Sign UK and will be back to i-Sub Digital soon to look at one of the medium-sized printers."