(March 30, 2004) IPA, the Association of Graphic Solutions Providers, has announced a new three-part webinar series April 7, 14, and 29, to help graphic solutions providers and their customers define the "Content Management Value Proposition." The programs will be presented by Cary Sherburne of Sherburne & Associates and David Zwang of Zwang and Company, both renowned for their expertise in the strategic and technical arenas of Content Management. The IPA webinar series will define Content Management and examine how it is different from traditional asset management. In addition, the program will focus on how to effectively sell Content Management services, as well as examine system requirements needed to be successful in this challenging business arena. Companies interested in growing or expanding their business into the Content Management services arena should register at www.ipa.org/webinars or call (952)896-1908 for more information. This program is designed for corporate managers, sales executives and technical managers of leading graphic communications, prepress and printing companies. IPA webinar programs are an on-going educational initiative for the purpose of efficiently and cost effectively educating the graphic communications industry on the latest strategic and technical information for their business success.