Bristol, UK - Drytac Europe has announced the appointment of Johannes Diener to the role of European Sales Manager.  With immediate effect, Johannes has responsibility for building sales across Germany, the Benelux region, France, Spain, Portugal, Italy, Switzerland and Austria. 

Johannes’ key objectives will be to build Drytac Europe into to a powerful European export company and to raise the company’s brand awareness throughout the region.  He will also be charged with bringing new products into the Drytac fold in order to target growing market sectors such as self-adhesive applications for interior design, wallcoverings and textiles.

Based in Germany, Johnannes joins Drytac Europe from Convertec GmbH, a German coating company.  At Convertec, he held the role of Sales Director and was responsible for ramping up the export market and, during his tenure, appointed distributors in 19 individual European countries.

Hayden Kelley, Managing Director of Drytac Europe, comments, “Johannes grew up in Italy, studied in Austria and Germany and has an MBA in International Marketing.  He is multilingual and a real expert in building pan-European distribution networks.  We very much welcome him to the team.”