WHAT:  For those marketing and print professionals interested in learning how to harness the power of 1:1 multichannel communications, XMPie is offering a free webinar focused on increasing response rates and ROI with personalized URLs (PURLs). 

Latcham Direct Ltd. – specialists in digital printing, data processing, email and multi-channel communications – will share best practices from a recent subscription campaign with TIME Magazines Europe, which yielded an impressive 30 percent increase in response rate and a conversion rate of nearly 75 percent for recipients who visited their PURL.

Dominic Rotundo, Senior Solutions Engineer at XMPie, will also demonstrate the latest XMPie tools for enabling personalized print and web landing pages for your next cross-media campaign. 

DATE: Tuesday, Feb. 11, 2014 

WHO: All public participants are invited to attend.  

TIME: 11 a.m. – 12 p.m. EST 

For more information or to register, please visit:

https://attendee.gotowebinar.com/register/1671845169545559042.