Linkz-IM Inc., the interactive print specialist, has released a self-serve Microsite Builder tool enabling Linkz customers to quickly create a tailored mobile response for active print campaigns. Aimed at increasing interactive results from print campaigns, the Linkz platform also provides instant data analytics.

Linkz is a full-service active print coding, mobile microsite creation and analytics platform, ideal for use in publications, advertising campaigns, marketing collateral and packaging. Using the Linkz Microsite Builder, printers, publishers and brand owners can build relevant and responsive microsites in seconds using with no programming experience or HTML knowledge required. Users with Linkz accounts can connect these customised sites to external sites while still benefitting from the dynamic analytics to track consumer activity. With complete control over the microsite design and content, clients can update them at any time enabling content, news and offers to be refreshed even after the piece has been printed. 

Andrew Perry-Smith, Managing Director, Linkz-IM said: “The Microsite Builder is a perfect tool for publishers and brands to create print to mobile campaigns in-house without the costs associated with using external agencies. With the convenient and easy to use Linkz tool brands can make mobile offers absolutely relevant to the printed material that’s being scanned providing a more compelling pay-off for readers and driving even higher response rates.”