Online training on how to sell the value of color capabilities

Alexandria, VA – IDEAlliance® has announced an important addition to its online training portfolio, Color Management Professional Training for Sales and Account Managers.

The IDEAlliance Color Management Professional - Sales is an online program designed to bring the value of color quality to the sales team in easy to understand terms. Consisting of five lessons, this eLearning program provides a unique opportunity to educate the Sales Team – or others who interact directly with the end customer – to the fundamentals of color management, without overloading on the technical details.

Steve Bonoff, IDEAlliance Executive Vice President, commented, “IDEAlliance members are known for their extraordinary capabilities in color and quality. We're excited to support them in selling the value of their company’s color capabilities by ensuring their sales professionals are fully aware of the benefits of color management for their company and clients.”

Programs are available 24/7 from the IDEAlliance website. Those who wish to be recognized for their expanded knowledge of color management may complete an online exam to achieve the industry recognition of Color Management Professional – Sales, and be added to the IDEAlliance database of certified professionals. Program lessons include: The Realities of Living in a Colorful Society; The Cross-Media Color World; Standards and Best Practices; Devices and Platforms; and The Color Value Proposition.

As a holiday reward, use the coupon code CMPSALES14 before January 15, 2014 to receive 10% off enrollment. Details and enrollment at www.idealliance.org/cmpsales.