Chesapeake, one of the world’s leading suppliers of consumer and healthcare packaging, will be showcasing a creative range of printed packaging at the forthcoming Packaging Innovations Show, held at the NEC, Birmingham on 26-27th February 2014 (Stand B27).

Tony Hitchin, Market Development Director, said: “Packaging is the key interface between products and the consumer. If it is created effectively, it can play a crucial role in supporting a brand’s value. This year our stand is all about demonstrating how print finishes & effects, new materials and technologies can ensure a brand blossoms and stands-out from its competitors. Our stand has a unique summery theme and promises a touch of intrigue too.”

Members from Chesapeake’s R&D and technical teams will be helping to man the greenhouse where they will be hot housing new ideas. The team will be showing how technologies such as augmented reality and 3T will be shaping tomorrow’s packaging. The technical team will be pushing the boundaries with the latest print finishes and effects whilst proving it doesn’t have to cost the earth to achieve true product differentiation. Gill Wright, Design & Development Director at Chesapeake’s pharmaceutical division, said: “We’ll also be showing how we nurture ideas to improve patient security, increase patient compliance and transform packaging line efficiency. We have a number of new exciting products under cultivation and look forward to showing these to our customers.”

Also on show, will be the latest generation versions of some of Chesapeake’s recent innovations such as its unique formable cartonboard solution, Impressions™ and its tactile relief varnish, HiRise™. Gill sums up: “We’re excited about how the latest technologies are bringing a total new dimension to packaging. The possibilities within print are also endless creating new opportunities for brand owners. Naturally, as well as the weird and wonderful, we’ll also have many practical solutions to share.”

To pre-register for the exhibition please go to http://www.easyfairs.com