PODi, the Digital Printing Initiative, has morphed its annual AppForum digital printing conference into the “how-to” thought leadership event for sales, implementation and operations personnel. Like prior years, there will still be a track focused on how to sell innovative digital applications. This year, however, AppForum will also have a track designed for solutions architects on how to profitably deliver multi-channel marketing and other digital solution services. And, AppForum 2014 introduces a new production track for operations managers to learn how to define and implement automated workflows to increase efficiency and profitability.

“This year’s how-to focus, the additional tracks, and our delivery approach involving more workshops, demonstrations and PowerPoint-free sessions, will appeal to more departments in our traditional attendee companies as well as to print services providers who have historically not attended AppForum,” says Dave Erlandson, General Manager of Caslon & PODi. Top industry printing, workflow and solutions vendors agree. Canon USA, Konica Minolta Business Solutions USA, Ricoh, and Xerox have all signed up as Gold Sponsors. FujiFilm North America and PrinterPresence have signed up as Silver Sponsors. AccuData Integrated Marketing, Avanti, and PTI Marketing Technologies are at the Bronze level. Some additional vendor participation slots are still available with sponsorship information at http://www.appforum.org/Sponsors/Sponsors-Info.html

It is important to note that the unique essence of AppForum is strengthened by these changes. The powerful content, the networking opportunities, the full 2-days of sessions and keynotes, the day of pre-conference intensives, and the casual, open and fun atmosphere synonymous with PODi AppForum in Las Vegas are all still there. “Imagine what will happen when the workflow brain trust from all the top vendors is brought together with the most innovative services providers in the industry,” muses Greg Cholmondeley, Workflow Analyst for PODi & Caslon. “AppForum 2014 will do that in how-to workshops, demonstrations and panels where information is shared as well as in small, casual groups where new ideas are born.”

"We welcome all of our sponsors,” says Erlandson, “and are excited to be able to offer AppForum attendees such a wide range of expertise and cutting edge technology at this year's show.” PODi’s AppForum is a three-day educational digital printing conference, featuring over 30 sessions, keynote presentations by top innovators, a full day of Pre-Conference Intensives, networking opportunities and a Vendor Fair. Tracks include Sales Strategies, Solution Workflows and Production Workflows. AppForum attendees enjoy one full day of Pre-Conference Intensives, along with two days of interactive educational sessions, lively panel discussions, keynotes from industry thought leaders, a uniquely open atmosphere, and the most productive networking they’ll do all year.

REGISTER NOW as Early Bird Pricing is in effect until Dec 31st. The 2014 AppForum digital printing conference will occur March 31 – April 2, 2014 at Caesar’s Palace in Las Vegas. For more information on the 2014 AppForum, visit www.AppForum.org. Follow PODi on TwitterLinkedIn Facebook. The AppForum is produced by Caslon.