EASL Creates Journal of Hepatology App with App Studio Using XML-based Content

LONDON - Quark Software Inc. announced today that EASL (European Association for the Study of the Liver) has selected App Studio^TM to create the Journal of Hepatology iPad app. The app is available through iTunes and is free to subscribers. 

EASL has an impressive track record in promoting research into liver disease, supporting wider education and promoting changes in European liver policy. The association’s primary publication, the Journal of Hepatology, was already available in print and online. To reach an audience that increasingly relies on mobile devices for research and data collection, EASL needed a digital publishing solution that could fit seamlessly into its workflow and render XML-based content and InDesign files as compelling iPad experiences.

With an interactive app for the iPad, EASL has increased the value of content for subscribers by making it more relevant, discoverable and usable. As App Studio creates real, selectable and searchable text, readers can easily search for specific articles, link to related content, bookmark articles, add notes and more. This interactivity improves the relevance of the content and encourages increased user engagement.

After evaluating a number of digital publishing solutions used by medical journal publishers, EASL selected App Studio. The New England Journal of Medicine, British Medical Journal, Health Affairs, Wiley Cochrane Library and others choose App Studio because it provides easy ingestion of NLMXML content and an app experience optimized for journal reading. The XML content is transformed into paginated HTML5 that is responsive to support the iPad in both portrait and landscape orientations. It also supports a wide range of interactive enrichments, digital ad serving infrastructure, analytics, CRM integration and social media.

“We are proud to offer our subscribers the iPad edition of the Journal of Hepatology,” said Gregoire Pavillon, Executive Director of EASL. “The ability to automate digital journal publishing using the XML content and InDesign files we already create set App Studio apart from other solutions that either can’t support XML or only allow for digital PDF output. It was clear to us that the App Studio team understands journal publishing.”

The Journal of Hepatology iPad app allows readers to:

• Quickly navigate through articles
• View figures and tables in full screen
• Bookmark and share articles
• Download and store supplementary materials and PowerPoint slides
• Watch videos related to specific articles
• Store monthly issues in a personal library

Shaun Barriball, Vice President of Mobile Products at Quark said, “It is a pleasure to partner with EASL to create the Journal of Hepatology app. At Quark we have a strong pedigree in producing tablet apps for medical journals and have developed an approach to designing and building apps in the most efficient way possible.”