MJ Anderson goes to Munich for IPN Global fall meeting

Rockford, IL - MJ Anderson, CMO at multichannel marketing agency Trekk, will discuss interactive print strategies at the fall 2013 meeting of IPN Global, held this year in Munich, Germany.

Anderson's presentation on Sunday, November 20th, will provide real-life examples of how AR is used effectively within cross-media campaigns to engage audiences and increase response. He'll also offer insight into how marketers are using augmented reality to add value to print communications while gaining needed experience in mobile marketing.

"More and more, people are using Smartphones and tablets to research and buy products and services," says Anderson. "As communicators, we need to leverage everything these devices offer to spread our messages in the marketplace."

The IPN international community comes together just twice a year to share strategy and technology and gain knowledge from the world's leading experts. Its members come from far reaches of the world - from Australia to Iceland to Malaysia - to attend the exclusive conferences.

IPN Global is the world's foremost global alliance of leading-edge companies in the printing, visual communications and graphic arts industry. With over 200 locations around the globe and world-class capabilities, the IPN is helping organizations all over the world do successful business.