As social media continues to revolutionize the way companies do business, Proforma’s Interactive Media Manager, Tony Zayas is dedicated to teaching Proforma Owners online strategies for earning new sales. Zayas has recently been named as a winner of the 2013 SoMe Impact Awards by Smart Business & SBN Interactive for his outstanding work in developing social media programs and online strategies for Proforma Owners and the Proforma Support Center. More than $500,000 in new sales can be directly attributed to the social media strategies Zayas has implemented.

“We are extremely proud of the work Tony Zayas is doing to help our Owners use social media to convert online leads into sales,” said Greg Muzzillo, Founder of Proforma. “Tony’s knowledge of search engine optimization (SEO), online advertising and social media has made him an invaluable resource for our Owners who are engaging these proven strategies for effective online prospecting.”

To help Proforma Owners implement social media strategies into their businesses, Zayas conducts one-on-one phone consultations, presents social media sessions at Proforma’s Regional Meetings and annual Convention and conducts a monthly Social Media Mastermind session for Owners and Sales Representatives.

“With Tony Zayas’s guidance, I have implemented a social media strategy for my business that has helped me identify new prospects, get my foot in the door and land new clients,” said Greg Siebert, Owner of Proforma Awards Print & Promotions.

Another resource Zayas developed is the Earning Easy Referrals with LinkedIn Program. This program provides four easy steps explaining how to join LinkedIn, add connections, review contacts’ connections and ultimately, ask for referrals to those connections.

“After learning how to use LinkedIn to create connections, it has opened a new world of opportunities for my business,” said Pablo Prahl, Co-Owner of Proforma A & G Marketing Group. “I have closed more than $25,000 in sales that have resulted after using the social media prospecting techniques Tony has taught me.”

In addition to working directly with Proforma Owners, Zayas is responsible for updating and managing all of the Proforma Support Center’s social media accounts, as well as Owners’ ProPortal websites. He launched the Proforma Blog in 2011 which has garnered more than 50,000 views and in 2013 he rolled out the ProSocial program. Both are designed to provide a source of fresh, relevant content for Owners to share with their end users on their social media sites and on their ProPortal sites. These resources have helped Proforma Owners increase their brand awareness and improve their engagement by providing regular, valuable online content for their customers and prospects.

Zayas will be recognized for his accomplishments at the 2013 Midwest Social Media Summit on November 21st. For more information about Proforma, please visit www.onlyproforma.com.