Prominent marketing thought leader will discuss how a web-to-print sales model empowers customers and strengthens relationships

Wheaton, IL. Aleyant Systems, an innovative leader in providing robust web-to-print software solutions to the graphic communications industry at value-driven prices, today announced that it will be hosting a free webinar with industry expert and prominent marketing thought leader Steven Schnoll. Registration for the session, “Empowering the Customer,” which is scheduled for October 24, 2013 from 1-2 PM CDT, can be found at http://www.pressero.com/page/web-to-print-software-webinars-and-training.

Steven Schnoll is the managing director in the consulting firm of Schnoll Media Consulting. The firm specializes in advising diverse organizations in strategic marketing technology issues so they may better understand the emerging ideas, trends and mediums that are changing the face of communication within the new digital information age.

“We are pleased to be able to share Steven’s expertise with our customers,” said Greg Salzman, President of Aleyant Systems. “Within the last few years, online storefront technology has dramatically changed the traditional sales model. Today the challenge is how to empower the customer by creating high quality content that your customer values and controls, and that can be measured. This webinar will offer practical ideas for improving and measuring your W2P Storefront success plan.”

Aleyant’s eDocBuilder and Pressero solutions were recipients of the prestigious Printing Industries of America 2013 InterTech Technology™ award in consideration of their openness and ease of integration with third-party systems.

Pressero from Aleyant Systems is an affordable and easy-to-use cloud-based B2B and B2C online storefront solution that can quickly and easily be customized to individual client needs. Because it is delivered as Software as a Service (SaaS), it has a pay-as-you-go model that involves limited up-front costs.

Pressero includes eDocBuilder, a web-based variable data publishing and online design solution. eDocBuilder is built specifically to easily integrate into web-to-print e-commerce systems, accounting, and MIS solutions. eDocBuilder runs on tablets, laptops and desktops. Aleyant has engaged with a growing number of partners who have incorporated eDocBuilder and/or the Pressero web-to-print storefront system into their solutions.

For more information about Aleyant offerings, please visit www.Aleyant.com or call +1.630.929.0104. Our blog can be found at blog.pressero.com.