“Innovation Stations” Show Marketers How to Increase Audience Engagement and Response, and Lower Cost-Per-Piece Mailed

SUSSEX, Wis. - Quad/Graphics, Inc. will show direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs.

Attendees visiting Quad/Graphics’ booth #401 at the DMA Exhibition Hall (October 13-15 in Chicago’s McCormick Place) will be able to launch several different interactive experiences using mobile smartphone or tablet devices. Further, they will be able to experience three distinct “innovation stations,” all focused on helping direct marketers create integrated campaigns that drive improved results, control overall delivery costs and achieve greater ROI:

• The Media Integration Station will showcase inventive DM campaigns that combine the power of print with mobile and online channels to better engage consumers and achieve campaign goals
• The Delivery Optimization Station will feature Quad/Graphics’ industry-leading solutions for mail preparation and delivery that mitigate rising postal costs, resulting in a lower cost-per-piece mailed
• The “Beat the Control” Station will display the newest, most engaging formats in direct mail marketing

“As a printer and media channel integrator, we help our clients successfully use print in combination with other media channels to acquire and retain customers, increase response rates and promote brand consistency,” says Joel Quadracci, Chairman, President & CEO ofQuad/Graphics. “The DMA is where the industry goes to see direct marketing innovation in action, and that’s a major theme of our DMA presence this year.”

Steve Jaeger, President of Quad/Graphics’ Direct Marketing group, says looming postal rate increases will also be a major topic at DMA: “At DMA2013, our experts will demonstrate how mailers can optimize their postal and delivery spend, achieving the most beneficial balance between postage and logistics costs and delivery performance.”