WoodWing and Getty Images have worked together to develop a seamless integration of Getty Images’ digital content library and WoodWing´s editorial management application Content Station as part of WoodWing´s multi-channel publishing system Enterprise. With this integration, users of WoodWing Enterprise now have direct access to select, download and procure images from Getty Images’ significant content library.

Getty Images’ extensive content library is now directly available in Content Station, the editorial management application of WoodWing´s multi-channel publishing system Enterprise (click to enlarge).

In today's visual world, the right image makes the difference. Getty Images has a well-earned reputation as one of the leading resources for images for editorial and advertising. The extensive offering of stock images and illustrations spans everything from conceptual creative images and timeless vintage photography to up-to-the-minute editorial coverage – including news, sports and celebrity photos. 

Thanks to a new collaboration, Getty Images’ extensive content library is now directly available in Content Station, the editorial management application of WoodWing´s multi-channel publishing system Enterprise. Users can easily search, select and download images and store them in dossiers in Content Station for use in their layouts – all without leaving their familiar publishing and creative workflow environment.

The seamless integration leverages the plug-in technology of Enterprise Server, enabling WoodWing and it ssolution partners and technology partners to connect Enterprise to any external system.

Using Getty Images’ API, users can perform a traditional Getty Images search, downloading images in layout resolution, before dragging and dropping them into a dossier in Content Station. When the user decides to use an image, a high-res version of the image can be easily purchased and downloaded from Getty Images’ website to replace the low-resolution image.

"We continuously strive to increase the efficiency of publishing workflows,” said Erik Schut, President of WoodWing Software. “Effortlessly working with content from external sources in the workflow environment is an important pillar in this endeavor. We are very pleased with the benefits this direct integration of Getty Images with Content Station offers our customers.”

Digital Asset Management via WoodWing Elvis DAM
The integration of WoodWing´s digital asset management system Elvis DAM with Content Station enables publishers to create a library of images purchased from Getty Images. This way, they will prevent images purchased in the past from being purchased again, simply because they cannot be found. In addition, the powerful metadata features of Elvis DAM allow them to easily track the licenses of the images to avoid legal issues.