SPRINGFIELD, MA - The Paperboard Packaging Council (PPC) recently released its annual Trends: 2013 Industry Outlook and Market Data Report, a complete breakdown of what’s in store for the paperboard packaging industry over the coming five years, and a crucial guide to interpreting upcoming market obstacles and prospects.

Produced through a partnership between PPC and RISI—the leading provider of paperboard packaging industry market forecasts and analysis—the report analyzes the trends in 17 key market segments of the paperboard packaging industry, such as confectionery, dairy, dry foods, cosmetics, pharmaceuticals, recreational products, soap and detergent, and others. This year, four categories were classified as growth markets, five as mature (relatively little or no growth), and eight as declining.

“Understanding which end use markets hold the most promise for growth over the coming years is central to developing a successful strategic business plan,” explains Brian Chaisson, Director of Industry Benchmarking. “The PPC Trends Reportprovides the insight needed to set in motion the most prudent decisions for executives in the folding carton industry.”

As predicted in last year’s report, after four consecutive years of decline, 2012 saw a 1.2% increase in folding carton shipments. Although sustained moderate growth over the next few years is predicted, shipments are still 9.2% below 2007 levels.

Encouragingly, consumer spending is increasing at its fastest rate in over two years. The housing market, an important bellwether of the economy, is also rebounding, with home prices rising 10% over the course of the last year. Yet even with rising housing costs, low interest rates have bolstered the affordability of home ownership for many Americans. Overall, the report predicts real GDP to grow 2.2% in 2013, and 3.3% in 2014, which should help sustain moderate growth for paperboard packaging over the coming years.

“This thorough analysis is an invaluable tool for converters and suppliers,” remarked Ben Markens, President of PPC. “We’re glad to be able to offer this important study as part of membership in our association.”

For more information on the 2013 Trends Report, visit paperbox.org/trends.