Rocky Hill, CT - Software Marketing Associates, Inc., developers of the well-known and industry respected Pro-Mail System, has announced the complete re-branding of the company and product offering.  The company’s new name, VeraCore Software Solutions, Inc. reflects the company’s continuing commitment to being at the heart of fulfillment systems and methodologies.   As an integral part of the way fulfillment works in the printing, fulfillment and direct mail industries, VeraCore Software Solutions offers two key products – The VeraCore Fulfillment Solution and The VeraCore Business Management Solution.

VeraCore’s President, Denise Lunden, explained the strategic emphasis and rationale behind the branding initiative, “The Pro-Mail name served the company well for over thirty years. However, it no longer adequately describes what we do as the requirements of our customers have changed and evolved as their industries have undergone significant market and economic shifts. The new VeraCore name better reflects who we are, the relationships we have with our customers and how our software solutions are central to our customers’ fulfillment business and operations.  The name VeraCore incorporates the Latin word Vera which denotes the meaning ‘true’ in combination with the word core, that accurately depicts how VeraCore’s software solutions are central to our customers’ operations”. 

“The VeraCore rebranding is an implicit statement of our future business intentions and our long term commitment to continue being the provider of fulfillment and business management software solutions that our customers have come to rely on for years”, stated Lunden. The re-branding initiative does not reflect any changes in ownership, management or staffing at the Connecticut based firm.

VeraCore Software Solutions has significant fulfillment industry experience and a pedigree dating back to 1981. Founded by Denise and Jim Lunden, Software Marketing Associates, Inc. managed the development of one of the world’s first non-mainframe, commercial-grade list processing software platforms.  The firm went on to release systems for managing literature and product fulfillment programs, and a comprehensive business management package. Throughout the years hundreds of printers, fulfillment companies and direct mailers have counted on Pro-Mail to manage their business. The commitment to providing innovative software solutions to the business challenges faced by their users remains central to the entire VeraCore organization.   

The rebranding will coincide with the company’s new website, which launches on August 28^th www.veracore.com