STAMFORD, Conn., Nov. 5 -- Arun Sinha, Chief Marketing Officer for Pitney Bowes Inc., the world's leading provider of integrated mail and document management solutions, has been elected to serve on the Board of Directors for The Direct Marketing Association (DMA). The election by The DMA membership took place at the association's annual business meeting during The DMA 86th Annual Conference & Exhibition, in Orlando, FL. "I am honored to serve on the board of the DMA," stated Sinha. "Today, the role of direct marketers is increasingly important as businesses of all sizes look to develop cost-effective ways acquire new customers. The DMA is the leading forum for professionals to discuss ideas and issues facing the industry such as the new do-not-call registry and pending anti-spam legislation. I am excited at the opportunity to leverage my experience and the organizational knowledge of Pitney Bowes in communicating direct mail's value as a valuable communications tool for businesses." Sinha has an extensive background in brand management and is the architect for the recent multi-million dollar re-branding of Pitney Bowes, the first such activity in the company's 83-year history and was recognized by B2B Magazine as one of the nation's top marketers in the "Who's Who in B-to-B 2003". Sinha has a proven track record in marketing consumer, high technology, and B-2-B products and services at companies such as Phillip Morris, Colgate Palmolive and Ford Motor Company. Sinha will serve a three-year term and be joined by several new members to The DMA Board of Directors including Scott Hildebrand, vice president, Direct Marketing, Capital One; Catherine McIntyre, president, ICOM Information & Communications, Inc.; Robert Quigley, executive vice president & COO, Marketing, America Online, inc.; and Nancy Tait, president & CEO, Bear Creek Corporation.