Free WhatTheyThink webinar, sponsored by Xerox, discusses making production inkjet investment decisions

Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Production Inkjet: Making the Right Choices. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature two printers who have added production inkjet to their operations. The session is scheduled for Wednesday, August 7th, from 11:00 AM to 12:00 noon EDT (-4 GMT). 

PLEASE NOTE THIS IS A DIFFERENT TIME OF DAY THAN MOST WHATTHEYTHINK WEBINARS

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“Following two ‘inkjet drupas’ and a flurry of vendor announcements in the production inkjet arena,” said Sherburne, “there is more confusion in the marketplace than there should be about different approaches, technologies and applications for inkjet.  During this session, we will be hearing from printing companies who have adopted different technologies and learn why they made their specific decisions.  Join us to learn more about this important topic.” 

Attendees will also be able to download a free white paper that delves into production inkjet technologies. This valuable tool will also assist potential buyers in the selection process.

Sherburne will be joined by representatives from two companies with different backgrounds and stories to tell:

• Brian Wright, VP Operations, Gilmore Printing Services, Ottawa, Ontario, Canada. Gilmore is a full service modern printing operation featuring both offset and digital printing. The company has installed the first Xerox CiPress production inkjet press in Canada and is housed in more than 400,000 square feet of manufacturing space.  
• Gert-Jan ten Klei, Co-Owner and Founder, Pondres, The Netherlands. Pondres is a specialist in data-driven marketing with strategic expertise in cross-media, print, direct mail and fulfillment.  Known as an innovative, quality-oriented and socially conscious company, Pondres has 160 employees and is the owner of an Xerox Impika iPrint production inkjet press.

“Production inkjet is a hot topic in the printing industry today,” said Randy Davidson, CEO of WhatTheyThink. “This session will shed light on how companies are making buying decisions in this space and act to reduce market confusion. We appreciate the generosity of Xerox Corporation in sponsoring this important industry event, making it available to our viewers at no charge.

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser (Flash-enabled) with audio streamed via computer. 

About Xerox

Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].