Clifton, NJ - Sandy Alexander, a leading direct mail and commercial print provider, announced today that it has concurrently brought on line its second HP Indigo 10000 Digital Press while also expanding its capabilities in 1:1 marketing.

Sandy Alexander was one of the original beta sites for the HP Indigo 10000 and the first in the U.S. to be operational with the new press.  Since the system is primarily used for 1:1 marketing / variable data printing campaigns, the company also has expanded its team of experts and its capabilities in variable data composition, data management, and custom workflows.

“The demand for the new, larger sheet size provided by the HP Indigo 10000 in combination with our variable data printing capabilities has been phenomenal,” said Mike Graff, CEO and president of Sandy Alexander. “The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. That capability in combination with our industry-leading 1:1 and cross marketing capabilities lets us support new programs for our Fortune 500 clients in the automotive, retail, financial and travel industries.”

The HP Indigo 10000 Digital Press is the first B2-format (29.5″ x 20.9″) sheetfed solution from HP Indigo.  According to Graff, combining the new sheet size with expanded content management offerings enables clients to more easily implement and manage personalized communications with highly targeted messaging.

“This has provided our clients with increased creativity and efficiency and has resulted in more impactful marketing campaigns,” he said.  “This has generated a competitive advantage in the marketplace for our clients while also dramatically increasing their marketing ROI.”

The two HP Indigo 10000 Digital Presses are complemented by an HP Indigo W7200 digital web press and an HP Indigo 7000 sheetfed press. The company has also applied its proprietary cross-platform color management solutions to these systems.

Sandy Alexander Inc. is the largest independently owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast.  Sandy Alexander’s broad array of services ranges from digital solutions, sheetfed and web capabilities, webs with in-line finishing and personalization, and wide- and grand-format printing for retail visual merchandising.

Sandy Alexander is also a leader in protecting the environment with 100% wind energy; Sustainable Green Partnership (SGP) certification; carbon-neutral facilities for digital, wide- and grand-format production; and tri-certification for chain-of-custody paper.

For more information, call Doug Hazlett at (973) 470-8100 or visit www.sandyinc.com.