Wieslaw Dziaduszek, Managing Director and founder of Paper & Board, summarises the company's needs: "As a trained printer myself, my heart quite naturally beats in offset rhythm. When I started the company, however, I deliberately decided in favour of an exclusively 'digital' machine park, so as to allow for a more economical handling of the increasingly smaller print orders. Unfortunately, we had to make do with drawbacks in terms of the variety of materials we could process and economically viable print runs, which meant we had to outsource a number of orders. I had asked myself a number of times, why there was no offset machine on the market that could produce small print runs easily, while at the same time expanding the limits in terms of material variety - and then Genius 52UV appeared on the scene. I don't want to sound cliche here - but our worries were over! We can now offer label prints for football or car stickers on adhesive PP, PET, or PVC film at 'digital' prices, and can use our metallic carton material to cover the entire invitation cards market. It is simply great now, and it is of course a lot easier to earn money, since we can now offer prints with our own very extravagant materials.“