LOS ANGELES, CA – May 15, 2013 – A new Forrester Wave^TM report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be explored in-depth in a “first look” webinar scheduled for May 22, at 1pm ET (10am PT). The report is set to be released soon by Forrester Research, Inc.  The webinar is sponsored by MarketShare, the leader in predictive analytics for marketers, and will feature a presentation by Forrester, an independent research firm serving global leaders in business and technology, examining the increasing level of sophistication and analytical detail now available to marketing organizations. 

“Forrester’s comprehensive analysis, covering over 60 individual evaluation criteria, tracks the ongoing transformation of the marketing analytics field, including how traditional marketing and mix analytic methods are changing to fit the reality of a multi-channel world,” says Pat LaPointe, executive vice president of MarketShare who will discuss the study findings with guest Luca Paderni, VP and Research Director - Marketing Leadership Practice, at Forrester. “Marketers are demanding ever-more sophisticated solutions. This webinar will help senior marketers learn how advanced, predictive analytics can bring order to chaos and move beyond traditional media and marketing mix modeling.”  

“Senior marketers are under more pressure than ever to prove return on investment (ROI) across their entire market budget,” says a Forrester report authored by Paderni, titled Deliver Transparent Returns on Your Marketing Dollar. “Marketing mix modeling (MMM), fueled by an abundance of digital data streams and affordable data mining capabilities, offers marketers a portfolio of software-based and consulting services that can measure marketing ROI, forecast marketing outcomes and analyze marketing investment impact across channels…Marketing leaders who’ve adopted MMM are finding success and plan to continue investing in modeling.”  

In its new report evaluating the fast-evolving state of marketing mix modeling, Forrester conducted initial evaluations of over 100 vendors and then detailed assessments of the top nine based on the quality of their solutions, forward-looking recommendations, digital acumen and many other factors.  

For details and to register for the Webinar (set for May 22 at 1pm ET; 10am PT), visit http://bit.ly/ForresterWebinar2013