Strasbourg-based wide-format software developer Caldera has strengthened its business development team with the promotion of Florence Pierre to Vice-President of International Sales. Pierre has been with the company for more than 15 years, and boasts excellent results in managing the company’s sales channels in France, Scandinavia, Eastern Europe and the UK.

“We are delighted to welcome Florence to her new role within the company, and we know that we can expect great things from her,” says Joseph Mergui, Caldera. “Florence is a valued member of the Caldera team who has unmatched experience in helping us grow our business in new regions, so as part of our wider strategy to boost business development, she is the perfect person to lead the charge.”

“I am looking forward to a new challenge in increasing Caldera’s presence in international markets,” adds Pierre. “Our profile has grown considerably in recent years, especially with the addition of new and improved products, but there are still markets where we could increase our share and others in which we are not yet active. FESPA 2013 will be a fantastic opportunity to showcase our portfolio to a global audience, and we will aim to build on that to make 2013 a game-changing year for Caldera.“