ROCHESTER, N.Y. – Creating and producing personalized, impactful direct mail campaigns, brochures, posters and booklets just got easier – and more affordable – with the combination of software from XMPie^®, A Xerox Company, and the Xerox Phaser^® 7800 Color Printer.

This bundled solution for variable data printing is a win-win for creative shops, advertising agencies and marketing communication firms who want to produce colorful, highly personalized, one-of-a-kind communication collaterals for their clients. 

Designers working with Adobe^® InDesign^® can leverage XMPie’s uDirect^® Studio LE software to incorporate data and images in unique and attention-grabbing ways. For example, variable data-driven collateral can be tailored by region or customer profiles and personalized images and graphics – such as names appearing in clouds or roadway signs – can be created with XMPie’s uImage^® and Adobe^® Photoshop^® or Illustrator^®.  

Once the creative elements are completed, the Phaser 7800 produces materials that match the designer’s vision, with colorful output and consistent image quality. The printer comes equipped with professional color management tools and finishing options – making it easy for shops of any size to produce high-end marketing pieces. 

Design boundaries can also be pushed with the printer’s capacity to handle heavyweight stocks for books and calendars, and non-traditional sizes for postcards and photos.  

Availability and Pricing 

The XMPie uDirect Studio LE and the Xerox Phaser 7800 Color Printer bundles are available immediately in North America and Europe. Pricing starts at $8,299, which includes a Phaser 7800/DN with the XMPie software; a savings of 32 percent versus buying the printer and software separately.